The Weekly Marketing Roundup – January 11, 2013

A rundown of 10 marketing, communications or leadership stories you may have missed this week.

Digital Marketing

1. Pinterest: Really Useful Tools to Measure Each Pin Impact

   From Small Business Trends

   Despite its growing popularity and the way the business and marketing implications are becoming clearer, Pinterest is shockingly under represented when it comes to analytics. We have read multiple stories about Pinterest being a great traffic source (even when compared with any other social media channel), but how to effectively measure that traffic as well as “viral” spread?

   How do you find out your Pinfluence?…

   Click to read the full article

2. Social Sites for Families: More Personal than Facebook
   

   From Mashable

   We’ve all seen (and some of us have been) that person on Facebook — the over-sharer. Some of us may be happy to divulge every intimate detail of our personal lives; others are more private.

   Social networks for families (FamilyLeaf, MyFamily.com, Rootsy, Origami), neighbors (Nextdoor), and select groups of family and friends (Path), have bloomed in the past few years. A growing number of us, it seems, want a more intimate online sharing experience.

   Click to read the full article

3. 7 Email Marketing Tips to Gain Customers in 2013

   From CIO

   To paraphrase Mark Twain, the reports of email marketing’s death have been greatly exaggerated.

   “For all the popularity of social media, 92 percent of adult internet users maintain at least one email account and 59 percent of marketers say they believe email is the best outlet for generating revenue,” says John Hayes, marketing strategist, iContact, Vocus’s email marketing arm. Indeed, if anything, the increase in the use of social media and mobile devices has increased email marketing’s effectiveness. That said, there are always ways to improve your email marketing.

   Click to read the full article

4. 20 top web design and development trends for 2013

   From .net Magazine

   Predicting the future is tough, but with the fast-moving nature of the web, it’s good to know what lies ahead. Craig Grannell talks to top industry figures about the web design and development trends you should be mindful of over the coming 12 months

   In our 15 top web design and development trends for 2012 we suggested 2012 would be a year of ongoing economic hardship and attempted internet censorship, and guessed web design and development would also be turbulent. Such predictions proved accurate, with the web industry battling censorship, native apps, and fragmented, rapidly evolving technology.

   2013 won’t be any quieter…

   Click to read the full article

5. Preventing Unsubscribes in Forwarded Emails

   From Litmus

   You have an amazing newsletter and fanatic subscriber base, but did you know it’s at risk? ESPs do a good job of making unsubscribing from emails super easy, often with one-click. But what if that link falls into the wrong hands? Someone could accidentally end your relationship with a passionate reader, a concept we call a silent unsubscribe.

   The Litmus team discovered these silent unsubscribers when they noticed a long-time fan removed himself from the Litmus newsletter after sharing an email with 85 of his coworkers. That’s right: this die-hard subscriber opened Litmus’ email, shared it with 85 people, then unsubscribed…

   Click to read the full article

Nonprofit Marketing

1. How To Use Negative Feedback on Facebook To Improve Your Content Strategy

   From Beth’s Blog

   Facebook recently made a change to the EdgeRank Algorithm that increased the importance of Negative Feedback.

   Negative feedback on Facebook is when a user will hide, hide-all or unlike your content. Hiding content is like deleting an email without reading it or hitting the spam button.. Hiding-all is the equivalent of unsubscribing, and unliking closes the relationship entirely. In Facebook’s reconfigured algorithm, content that has negative feedback from some users can cause it to be minimized or pulled from all news feeds…

   Click to read the full article

2. Which Way is Social Fundraising Going?
   

   From Allison Fine

   A few weeks ago I was asked about fundraising through social media channels (not the Donate Now button on your website, but giving through Facebook, Twitter, etc.) The questioner was a skeptic, her question really was: isn’t all the hype about giving on Facebook just a bunch of hooey…

   Click to read the full article

3. Study: Mobile Devices Facilitate Impulse Giving

   From The Nonprofit Times

   Americans are increasingly using their smartphones for monetary contributions. A new study by the Pew Research Center’s Internet & American Life Project revealed that those who use this method of giving tend to make the decision to donate without much, if any, research.

   The study, “Real Time Charitable Giving,” was conducted in partnership with the Berkman Center for Internet & Society at Harvard University, the mGive Foundation and the John S. and James L. Knight Foundation. Some 863 individuals who contributed money for…

   Click to read the full article

4. 200 Year-End Fundraising Email Subject Lines

   From Frogloop

   I have an email hoarding problem. I collect hundreds of nonprofit email messages every year for use in research projects and to keep tabs on what different techniques organizations are using. Last year I decided to unlock the email vault and do some analysis on “80 Email Subject Lines from End of Year Fundraising” from 2011.

   For 2012, I analyzed 200 email subject lines sent to me from nonprofits between December 1, 2012 and December 31, 2012. Here are some interesting findings, best practices, and the complete list of email subject lines…

   Click to read the full article

5. Silos and Conflict

   From Get Me – Jamie Notter

   People have been complaining about “silos” in organizations for years and years. In solving one problem (putting people together in a department in order to deepen expertise and be efficient), we created some new ones (turf battles, lack of cooperation, poor information sharing, etc.). The proposed solution is typically to “bust” the silos, though I’m not sure what that means, really. I think usually people mean “force people in different departments to cooperate.” Great. Sounds like the old-fashioned style of change management that I like to call “change enforcement.”

   It’s true our silos need to cooperate, but forcing them (while possible) is not…

   Click to read the full article