So what makes up a world class communications, PR and marketing department?
In one simple word: Structure. Set aside experience, skills, budget, internal bureaucracy and all the other issues that exist within every organization…and it doesn’t matter whether you are two person team or part of a forty person team in place at most major universities. . . . → Read More: Seven communication policies your nonprofit cannot live without
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Whether you are just implementing your 2013 marketing strategy or in the beginning stages to of drafting ideas for the next fiscal year, don’t use guesswork when last year’s figures can show you the way.
The biggest mistake companies and nonprofits make in terms of marketing is the failure to use proven . . . → Read More: 10 Key Metrics for Marketing Success – white paper
Content marketing attracts customers (or donors), builds trust and makes your organization visible, but the most common complaint I hear from clients and colleagues in both the profit and nonprofit sectors is that they don’t know where to begin.
Vocus, enlisted four of the most experienced content marketing experts to write an short guide containing 15 . . . → Read More: 15 tips to power your content marketing – white paper
Are you using landing pages as a destination for your marketing campaigns?
Anyone can create a landing page, but a great landing page results in engagement and action.
Download this 10 Tips for Creating an Effective B2B Landing Page White Paper and learn how to:
Tailor the design, images and text for conversion
Create an emphasized call-to-action
Optimize the headline . . . → Read More: 10 Tips for Creating an Effective B2B Landing Page White Paper