Nonprofits still trying to find their way on Google+

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Mashable recently published a story about the struggles that top brands continue to face on Google+. However, the struggles of these traditional social media powerhouses pales in comparison to the challenges that nonprofit organizations are facing with the new platform.

Although segments of the nonprofit industry have embraced social media and digital marketing as a integral part of their organizational marketing and development plan, a majority of nonprofits struggle on a daily basis to wrap their arms around the basics of social media. As organizations struggle do define a basic direction and develop content for Facebook and Twitter, social media’s newest platform in Google+ has essentially been ignored. . . . → Read More: Nonprofits still trying to find their way on Google+

White Paper: Are social giving contests right for your organization

Are social giving contests right for your organization?

Over the course of the past two years, I have had the pleasure of helping 4 local organizations secure more than $175,000 in funding through social giving contests. Although a majority of social giving contests are largely built upon social media, achieving consistent victories in social giving contests requires utilizing email marketing, social media marketing, . . . → Read More: White Paper: Are social giving contests right for your organization

5 Keys to Make the Most of Your Nonprofit’s Online Experience

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HCM Brown’s founder, Jarid Brown, was recently featured in the eNewsletter and website of Fundraising Success Magazine for. The article, providing tips for nonprofit’s to better manage their online interactions, is a pelude to an upcoming article in the August or November issue in which Jarid discusses the digital media & marketing strategy in . . . → Read More: 5 Keys to Make the Most of Your Nonprofit’s Online Experience