Nonprofits still trying to find their way on Google+

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Mashable recently published a story about the struggles that top brands continue to face on Google+. However, the struggles of these traditional social media powerhouses pales in comparison to the challenges that nonprofit organizations are facing with the new platform.

Although segments of the nonprofit industry have embraced social media and digital marketing as a integral part of their organizational marketing and development plan, a majority of nonprofits struggle on a daily basis to wrap their arms around the basics of social media. As organizations struggle do define a basic direction and develop content for Facebook and Twitter, social media’s newest platform in Google+ has essentially been ignored. . . . → Read More: Nonprofits still trying to find their way on Google+