How to protect your reputation with the new Facebook Graph

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With the announcement of Facebook Graph Search this week, there was a great deal of talk over user privacy, but the greatest threat that Facebook Graph poses is the damage that the search tool could do to your online reputation. Whether you use Facebook for personal or business purposes, or may simply be the parent of a teenager or college student, the most important thing on your task list today should be taking action to review your Facebook activity and protect your reputation. . . . → Read More: How to protect your reputation with the new Facebook Graph

If you build it, will they come?

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This morning I was reading an article entitled, Will Nonprofits Raise Money on Social Media in 2013? published on Care2′s nonprofit marketing blog.  The article begins by focusing upon the stark reality that 98% of all nonprofits failed to raise a single dime on Facebook last year, but then uses this fact to remind charitable organizations . . . → Read More: If you build it, will they come?

More insight into Facebook’s newsfeed changes

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Meghan Keaney Anderson, a product marketing manager at HubSpot, recently wrote a guest post on Socialbrite, discussing how nonprofits can adapt to changes in Facebook’s newsfeed. For many nonprofit professionals reading this post, you may not have been aware of recent changes.

This fall, Facebook once again changed the way that their content aggregator feeds posts to a user’s newsfeed. Overnight, community managers noticed that user engagement and impressions nose-dived. As a result, . . . → Read More: More insight into Facebook’s newsfeed changes

Chase Community Giving program returns with millions up for grabs

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Chase Community Giving returns today for the fourth time allowing Facebook users to allocate more than $3 million in grants to charities across the United States.

Facebook users will have the opportunity to help determine how Chase distribute this round of grants by voting for their favorite charities through the Chase Community Giving application on Facebook . . . → Read More: Chase Community Giving program returns with millions up for grabs

White Paper: Are social giving contests right for your organization

Are social giving contests right for your organization?

Over the course of the past two years, I have had the pleasure of helping 4 local organizations secure more than $175,000 in funding through social giving contests. Although a majority of social giving contests are largely built upon social media, achieving consistent victories in social giving contests requires utilizing email marketing, social media marketing, . . . → Read More: White Paper: Are social giving contests right for your organization

5 Keys to Make the Most of Your Nonprofit’s Online Experience

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HCM Brown’s founder, Jarid Brown, was recently featured in the eNewsletter and website of Fundraising Success Magazine for. The article, providing tips for nonprofit’s to better manage their online interactions, is a pelude to an upcoming article in the August or November issue in which Jarid discusses the digital media & marketing strategy in . . . → Read More: 5 Keys to Make the Most of Your Nonprofit’s Online Experience