The missing step in your nonprofit marketing campaign?

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Whether you’re a one person shop or part of a forty person team at a university, chances are you have experienced the frustration associated with the failure of a marketing campaign, inability to measure results, or the dreaded “doomed from the start”  idea.   Odds are…that as nonprofit communicator, it was your mistake that caused . . . → Read More: The missing step in your nonprofit marketing campaign?

Quality versus Quantity? A Communications Nightmare

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Every once in a while, we all experience a week that we wish never happened. We find ourselves in the middle of managing multiple projects, we receive an endless stream of calls from colleagues asking for additional help, and despite 16 hour days with no lunch break in site, we find ourselves falling further behind. As I woke up this morning after finding myself in the midst of this scenario, I thought to myself…maybe if I produced a mediocre product…the demands on my time might just relax. I found myself asking the age old question: Quality or Quantity? . . . → Read More: Quality versus Quantity? A Communications Nightmare

Jarid Brown & Hope show how nonprofits can get strategic

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I was recently featured in an article by JD Lasica, the founder of Socialbrite.   JD highlighted the digital marketing and social media strategy that we implemented at Hope: 

When nonprofits roll out a social media program, their tendency is to launch a presence on Facebook or Twitter and then treat them simply as new communication or . . . → Read More: Jarid Brown & Hope show how nonprofits can get strategic

20 Color tools for web & graphic design

Color is an integral part of our design toolbox that sets the mood, tone, theme and assist in navigation of a web page.  Below I have compiled 20 tools for working with color.

1. Adobe Kuler - Adobe’s Kuler is one of the most popular and best free color scheme tools on the web.  The . . . → Read More: 20 Color tools for web & graphic design

White Paper – Godin’s Timeless Funnel

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Years ago, Seth Godin published a short ebook via his blog entitled “Flipping the Funnel”.  I intend on bringing new and classic white papers and ebooks to my readers every Sunday Morning.  I felt that there was no better way to start this tradition than to share Godin’s words of wisdom. 

By nature, we have a propensity to maintain a . . . → Read More: White Paper – Godin’s Timeless Funnel