Special Olympics Arizona Facebook video reaches 1.7 Million views!

soarizona

Have you seen this video?  More than 1.7 million Facebook members have in the past 4 days!

On January 11th, Special Olympics Arizona posted video of the 2012 Sports Illustrated Sports Kid of the Year (video below).  The video told the inspiring and passionate story of a 9 year old boy and his younger brother with . . . → Read More: Special Olympics Arizona Facebook video reaches 1.7 Million views!

More insight into Facebook’s newsfeed changes

Dice1





Meghan Keaney Anderson, a product marketing manager at HubSpot, recently wrote a guest post on Socialbrite, discussing how nonprofits can adapt to changes in Facebook’s newsfeed. For many nonprofit professionals reading this post, you may not have been aware of recent changes.

This fall, Facebook once again changed the way that their content aggregator feeds posts to a user’s newsfeed. Overnight, community managers noticed that user engagement and impressions nose-dived. As a result, . . . → Read More: More insight into Facebook’s newsfeed changes

Nonprofit Social Media: Who is driving your content?

stjude

This past week I was fortunate to spend a few hours with the marketing, communication and development professionals from a group of nonprofit human service providers in the Chicago area. The focus of our meeting was an open discussion of the experiences, successes and challenges that each of these organizations face with regards to . . . → Read More: Nonprofit Social Media: Who is driving your content?

Nonprofits struggle with content marketing

Twitter-Bird

It is every marketer’s nightmare, but a scenario that repeats itself time and time again across social media: No one is consuming my content.

I’ve posted something every day for the past two months…

- Nobody has shared…
- Nobody has liked…
- Nobody has commented…

I’ve posted articles, thanked my donors, and asked for donations…

- All I hear are . . . → Read More: Nonprofits struggle with content marketing