Overcoming Bad Habits – The Effective Nonprofit Marketer – Part 1

“Effective executives know where their time goes. They work systematically at managing the little of their time that can be brought under their control.” ~ Peter Drucker

Even for the most seasoned marketing and PR professional, sometimes it’s important to take a step back and re-examine the foundations of your department and the obstacles that are holding . . . → Read More: Overcoming Bad Habits – The Effective Nonprofit Marketer – Part 1

The Weekly Marketing Roundup – March 24, 2013

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A rundown of 10 marketing, communications or leadership stories you may have missed this week. . . . → Read More: The Weekly Marketing Roundup – March 24, 2013

Seven communication policies your nonprofit cannot live without

7 Communications Policies Your Nonprofit Cannot Live Without

So what makes up a world class communications, PR and marketing department?

In one simple word: Structure. Set aside experience, skills, budget, internal bureaucracy and all the other issues that exist within every organization…and it doesn’t matter whether you are two person team or part of a forty person team in place at most major universities.   . . . → Read More: Seven communication policies your nonprofit cannot live without

The missing step in your nonprofit marketing campaign?

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Whether you’re a one person shop or part of a forty person team at a university, chances are you have experienced the frustration associated with the failure of a marketing campaign, inability to measure results, or the dreaded “doomed from the start”  idea.   Odds are…that as nonprofit communicator, it was your mistake that caused that . . . → Read More: The missing step in your nonprofit marketing campaign?

A glimpse into nonprofit marketing salaries and job satisfaction

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Wonder where your salary stacks up in the world of nonprofit marketing?

Earlier this month, Ragan’s PR Daily served up their first-ever Salary and Job Satisfaction Survey.   Each time a survey such as this is released, I scan through the pages looking to see how the nonprofit sector stacks up against other industries in terms of salary, . . . → Read More: A glimpse into nonprofit marketing salaries and job satisfaction

10 Key Metrics for Marketing Success – white paper

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Whether you are just implementing your 2013 marketing strategy or in the beginning stages to of drafting ideas for the next fiscal year, don’t use guesswork when last year’s figures can show you the way.

The biggest mistake companies and nonprofits make in terms of marketing is the failure to use proven metrics . . . → Read More: 10 Key Metrics for Marketing Success – white paper