Seven communication policies your nonprofit cannot live without

7 Communications Policies Your Nonprofit Cannot Live Without

So what makes up a world class communications, PR and marketing department?

In one simple word: Structure. Set aside experience, skills, budget, internal bureaucracy and all the other issues that exist within every organization…and it doesn’t matter whether you are two person team or part of a forty person team in place at most major universities. . . . → Read More: Seven communication policies your nonprofit cannot live without

A glimpse into nonprofit marketing salaries and job satisfaction

salary

Wonder where your salary stacks up in the world of nonprofit marketing?

Earlier this month, Ragan’s PR Daily served up their first-ever Salary and Job Satisfaction Survey.   Each time a survey such as this is released, I scan through the pages looking to see how the nonprofit sector stacks up against other industries in terms of . . . → Read More: A glimpse into nonprofit marketing salaries and job satisfaction

10 Key Metrics for Marketing Success – white paper

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Whether you are just implementing your 2013 marketing strategy or in the beginning stages to of drafting ideas for the next fiscal year, don’t use guesswork when last year’s figures can show you the way.

The biggest mistake companies and nonprofits make in terms of marketing is the failure to use proven . . . → Read More: 10 Key Metrics for Marketing Success – white paper

15 tips to power your content marketing – white paper

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Content marketing attracts customers (or donors), builds trust and makes your organization visible, but the most common complaint I hear from clients and colleagues in both the profit and nonprofit sectors is that they don’t know where to begin.

Vocus, enlisted four of the most experienced content marketing experts to write an short guide containing 15 . . . → Read More: 15 tips to power your content marketing – white paper

10 Tips for Creating an Effective B2B Landing Page White Paper

10 Tips Landing Page

Are you using landing pages as a destination for your marketing campaigns?

Anyone can create a landing page, but a great landing page results in engagement and action.

Download this 10 Tips for Creating an Effective B2B Landing Page White Paper and learn how to:

Tailor the design, images and text for conversion
Create an emphasized call-to-action
Optimize the headline . . . → Read More: 10 Tips for Creating an Effective B2B Landing Page White Paper

Closing the Loop on Social Leads – White Paper

Closing the Loop

Brands need social media to effectively engage with their customer base. As a result, a key part of business interaction is building and engaging with these audiences over established social networks.

The Closing the Loop on Social Leads White Paper is designed to help you tap into the vast number of social media leads awaiting you . . . → Read More: Closing the Loop on Social Leads – White Paper