Local Giving First – A look at Springfield, Illinois charities

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The Case Foundation,a leading national foundation working to expand giving, promote everyday philanthropy, deepen civic engagement, and broaden the use of new technologies to make giving more informed, efficient, and effective, recently published their “Nonprofit partners that should make your giving list this year“. While the Case Foundation focuses upon their organizations national partners, I . . . → Read More: Local Giving First – A look at Springfield, Illinois charities

More insight into Facebook’s newsfeed changes

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Meghan Keaney Anderson, a product marketing manager at HubSpot, recently wrote a guest post on Socialbrite, discussing how nonprofits can adapt to changes in Facebook’s newsfeed. For many nonprofit professionals reading this post, you may not have been aware of recent changes.

This fall, Facebook once again changed the way that their content aggregator feeds posts to a user’s newsfeed. Overnight, community managers noticed that user engagement and impressions nose-dived. As a result, . . . → Read More: More insight into Facebook’s newsfeed changes

Komen controversy’s long term impact on grants

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Before reading this article, set aside your political views, religious beliefs and advocacy of women’s healthcare.  This article does not take a position on either side of this issue, but rather discusses the potential long-term effects of the controversy surrounding Komen’s initial decision to pull grant funding from Planned Parenthood, the ensuing public backlash and . . . → Read More: Komen controversy’s long term impact on grants

Nonprofits still trying to find their way on Google+

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Mashable recently published a story about the struggles that top brands continue to face on Google+. However, the struggles of these traditional social media powerhouses pales in comparison to the challenges that nonprofit organizations are facing with the new platform.

Although segments of the nonprofit industry have embraced social media and digital marketing as a integral part of their organizational marketing and development plan, a majority of nonprofits struggle on a daily basis to wrap their arms around the basics of social media. As organizations struggle do define a basic direction and develop content for Facebook and Twitter, social media’s newest platform in Google+ has essentially been ignored. . . . → Read More: Nonprofits still trying to find their way on Google+

Target awarding $5 million to schools in need!

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Target is teaming up with The Ellen DeGeneres Show to give local schools a chance at one of fifty $100,000 grants.
Target with help from The Ellen DeGeneres Show and its viewers, will select 50 schools in need to each receive a $100,000 grant. The $5 million donation from Target to local K-12 schools across the country is part of the company’s commitment to education, which includes plans to give $1 billion for education by the end of 2015. . . . → Read More: Target awarding $5 million to schools in need!

Quality versus Quantity? A Communications Nightmare

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Every once in a while, we all experience a week that we wish never happened. We find ourselves in the middle of managing multiple projects, we receive an endless stream of calls from colleagues asking for additional help, and despite 16 hour days with no lunch break in site, we find ourselves falling further behind. As I woke up this morning after finding myself in the midst of this scenario, I thought to myself…maybe if I produced a mediocre product…the demands on my time might just relax. I found myself asking the age old question: Quality or Quantity? . . . → Read More: Quality versus Quantity? A Communications Nightmare