If you build it, will they come?

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This morning I was reading an article entitled, Will Nonprofits Raise Money on Social Media in 2013? published on Care2′s nonprofit marketing blog.  The article begins by focusing upon the stark reality that 98% of all nonprofits failed to raise a single dime on Facebook last year, but then uses this fact to remind charitable organizations . . . → Read More: If you build it, will they come?

Closing the Loop on Social Leads – White Paper

Closing the Loop

Brands need social media to effectively engage with their customer base. As a result, a key part of business interaction is building and engaging with these audiences over established social networks.

The Closing the Loop on Social Leads White Paper is designed to help you tap into the vast number of social media leads awaiting you . . . → Read More: Closing the Loop on Social Leads – White Paper

White Paper: Are social giving contests right for your organization

Are social giving contests right for your organization?

Over the course of the past two years, I have had the pleasure of helping 4 local organizations secure more than $175,000 in funding through social giving contests. Although a majority of social giving contests are largely built upon social media, achieving consistent victories in social giving contests requires utilizing email marketing, social media marketing, . . . → Read More: White Paper: Are social giving contests right for your organization

5 Keys to Make the Most of Your Nonprofit’s Online Experience

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HCM Brown’s founder, Jarid Brown, was recently featured in the eNewsletter and website of Fundraising Success Magazine for. The article, providing tips for nonprofit’s to better manage their online interactions, is a pelude to an upcoming article in the August or November issue in which Jarid discusses the digital media & marketing strategy in . . . → Read More: 5 Keys to Make the Most of Your Nonprofit’s Online Experience

Jarid Brown & Hope show how nonprofits can get strategic

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I was recently featured in an article by JD Lasica, the founder of Socialbrite.   JD highlighted the digital marketing and social media strategy that we implemented at Hope: 

When nonprofits roll out a social media program, their tendency is to launch a presence on Facebook or Twitter and then treat them simply as new communication or . . . → Read More: Jarid Brown & Hope show how nonprofits can get strategic

New GAP logo scrapped after Facebook & Twitter backlash.

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It took less than a few hours for news of the Gap’s new logo to go viral across Facebook and Twitter.  Unfortunately for the retailer, the viral campaign was not the one they hoped for.  On Facebook, thousands of users attacked Gap’s facebook pages, groups admonishing the logo popped up and developers even created their . . . → Read More: New GAP logo scrapped after Facebook & Twitter backlash.