If you build it, will they come?

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This morning I was reading an article entitled, Will Nonprofits Raise Money on Social Media in 2013? published on Care2′s nonprofit marketing blog.  The article begins by focusing upon the stark reality that 98% of all nonprofits failed to raise a single dime on Facebook last year, but then uses this fact to remind charitable organizations . . . → Read More: If you build it, will they come?

Closing the Loop on Social Leads – White Paper

Closing the Loop

Brands need social media to effectively engage with their customer base. As a result, a key part of business interaction is building and engaging with these audiences over established social networks.

The Closing the Loop on Social Leads White Paper is designed to help you tap into the vast number of social media leads awaiting you . . . → Read More: Closing the Loop on Social Leads – White Paper

5 Keys to Make the Most of Your Nonprofit’s Online Experience

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HCM Brown’s founder, Jarid Brown, was recently featured in the eNewsletter and website of Fundraising Success Magazine for. The article, providing tips for nonprofit’s to better manage their online interactions, is a pelude to an upcoming article in the August or November issue in which Jarid discusses the digital media & marketing strategy in . . . → Read More: 5 Keys to Make the Most of Your Nonprofit’s Online Experience

Jarid Brown & Hope show how nonprofits can get strategic

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I was recently featured in an article by JD Lasica, the founder of Socialbrite.   JD highlighted the digital marketing and social media strategy that we implemented at Hope: 

When nonprofits roll out a social media program, their tendency is to launch a presence on Facebook or Twitter and then treat them simply as new communication or . . . → Read More: Jarid Brown & Hope show how nonprofits can get strategic