If you build it, will they come?

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This morning I was reading an article entitled, Will Nonprofits Raise Money on Social Media in 2013? published on Care2′s nonprofit marketing blog.  The article begins by focusing upon the stark reality that 98% of all nonprofits failed to raise a single dime on Facebook last year, but then uses this fact to remind charitable organizations . . . → Read More: If you build it, will they come?

Closing the Loop on Social Leads – White Paper

Closing the Loop

Brands need social media to effectively engage with their customer base. As a result, a key part of business interaction is building and engaging with these audiences over established social networks.

The Closing the Loop on Social Leads White Paper is designed to help you tap into the vast number of social media leads awaiting you . . . → Read More: Closing the Loop on Social Leads – White Paper

Nonprofits still trying to find their way on Google+

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Mashable recently published a story about the struggles that top brands continue to face on Google+. However, the struggles of these traditional social media powerhouses pales in comparison to the challenges that nonprofit organizations are facing with the new platform.

Although segments of the nonprofit industry have embraced social media and digital marketing as a integral part of their organizational marketing and development plan, a majority of nonprofits struggle on a daily basis to wrap their arms around the basics of social media. As organizations struggle do define a basic direction and develop content for Facebook and Twitter, social media’s newest platform in Google+ has essentially been ignored. . . . → Read More: Nonprofits still trying to find their way on Google+