For nonprofits, a photo is worth a thousand words

ASPCA

For the one thousandth and first time I was reading a post this weekend about how organizations should use more photos on Facebook. Apparently, photos and video have a higher level of engagement?!?

By now every nonprofit marketer, development and communications professional is well aware of the benefits of incorporating a heavy dose of photos into . . . → Read More: For nonprofits, a photo is worth a thousand words

How to protect your reputation with the new Facebook Graph

facebook-graph





With the announcement of Facebook Graph Search this week, there was a great deal of talk over user privacy, but the greatest threat that Facebook Graph poses is the damage that the search tool could do to your online reputation. Whether you use Facebook for personal or business purposes, or may simply be the parent of a teenager or college student, the most important thing on your task list today should be taking action to review your Facebook activity and protect your reputation. . . . → Read More: How to protect your reputation with the new Facebook Graph

Special Olympics Arizona Facebook video reaches 1.7 Million views!

soarizona

Have you seen this video?  More than 1.7 million Facebook members have in the past 4 days!

On January 11th, Special Olympics Arizona posted video of the 2012 Sports Illustrated Sports Kid of the Year (video below).  The video told the inspiring and passionate story of a 9 year old boy and his younger brother with . . . → Read More: Special Olympics Arizona Facebook video reaches 1.7 Million views!

If you build it, will they come?

marketing4

This morning I was reading an article entitled, Will Nonprofits Raise Money on Social Media in 2013? published on Care2′s nonprofit marketing blog.  The article begins by focusing upon the stark reality that 98% of all nonprofits failed to raise a single dime on Facebook last year, but then uses this fact to remind charitable organizations . . . → Read More: If you build it, will they come?

Closing the Loop on Social Leads – White Paper

Closing the Loop

Brands need social media to effectively engage with their customer base. As a result, a key part of business interaction is building and engaging with these audiences over established social networks.

The Closing the Loop on Social Leads White Paper is designed to help you tap into the vast number of social media leads awaiting you . . . → Read More: Closing the Loop on Social Leads – White Paper

More insight into Facebook’s newsfeed changes

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Meghan Keaney Anderson, a product marketing manager at HubSpot, recently wrote a guest post on Socialbrite, discussing how nonprofits can adapt to changes in Facebook’s newsfeed. For many nonprofit professionals reading this post, you may not have been aware of recent changes.

This fall, Facebook once again changed the way that their content aggregator feeds posts to a user’s newsfeed. Overnight, community managers noticed that user engagement and impressions nose-dived. As a result, . . . → Read More: More insight into Facebook’s newsfeed changes