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 Whether you’re a one person shop or part of a forty person team at a university, chances are you have experienced the frustration associated with the failure of a marketing campaign, inability to measure results, or the dreaded “doomed from the start” idea. Odds are…that as nonprofit communicator, it was your mistake that caused . . . → Read More: The missing step in your nonprofit marketing campaign?  Wonder where your salary stacks up in the world of nonprofit marketing? Earlier this month, Ragan’s PR Daily served up their first-ever Salary and Job Satisfaction Survey. Each time a survey such as this is released, I scan through the pages looking to see how the nonprofit sector stacks up against other industries in terms of . . . → Read More: A glimpse into nonprofit marketing salaries and job satisfaction  Cover from the November 2011 Edition featuring Jarid Brown Published monthly, FundRaising Success provides fundraising professionals at nonprofit organizations campaign strategies and expert advice to help generate the necessary revenue to fulfill their organization’s mission. Although Fundraising Success Magazine is often viewed as a printed trade publication, the magazine has evolved to become . . . → Read More: Free Subscription to Fundraising Success Magazine  For the one thousandth and first time I was reading a post this weekend about how organizations should use more photos on Facebook. Apparently, photos and video have a higher level of engagement?!? By now every nonprofit marketer, development and communications professional is well aware of the benefits of incorporating a heavy dose of photos into . . . → Read More: For nonprofits, a photo is worth a thousand words  Have you seen this video? More than 1.7 million Facebook members have in the past 4 days! On January 11th, Special Olympics Arizona posted video of the 2012 Sports Illustrated Sports Kid of the Year (video below). The video told the inspiring and passionate story of a 9 year old boy and his younger brother with . . . → Read More: Special Olympics Arizona Facebook video reaches 1.7 Million views!  Like many of my peers, I’m an email junky…especially when it comes to other nonprofits, going so far as too maintain an email account just for newsletter subscription. I’m always looking for the next creative idea and seeking to see how what digital marketing activities my colleagues are engaged in. Unfortunately, there is rarely enough . . . → Read More: Case Study – Easter Seals “Wish Alexis good luck!” campaign |
 
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