Seven communication policies your nonprofit cannot live without

7 Communications Policies Your Nonprofit Cannot Live Without

So what makes up a world class communications, PR and marketing department?

In one simple word: Structure. Set aside experience, skills, budget, internal bureaucracy and all the other issues that exist within every organization…and it doesn’t matter whether you are two person team or part of a forty person team in place at most major universities. . . . → Read More: Seven communication policies your nonprofit cannot live without

10 Key Metrics for Marketing Success – white paper

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Whether you are just implementing your 2013 marketing strategy or in the beginning stages to of drafting ideas for the next fiscal year, don’t use guesswork when last year’s figures can show you the way.

The biggest mistake companies and nonprofits make in terms of marketing is the failure to use proven . . . → Read More: 10 Key Metrics for Marketing Success – white paper

The SEO Business Guide – Free 61 Page Preview

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The SEO Business Guide will take you on a journey from knowing little or nothing about SEO to understanding and implementing essential strategies and techniques, keeping you ahead of your competition. You’ll gain the knowledge of how to generate extra business and offer more to your customers.

Here’s what you’ll learn:

All about the search function and . . . → Read More: The SEO Business Guide – Free 61 Page Preview

Jarid Brown & Hope show how nonprofits can get strategic

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I was recently featured in an article by JD Lasica, the founder of Socialbrite.   JD highlighted the digital marketing and social media strategy that we implemented at Hope: 

When nonprofits roll out a social media program, their tendency is to launch a presence on Facebook or Twitter and then treat them simply as new communication or . . . → Read More: Jarid Brown & Hope show how nonprofits can get strategic

20 Essential Facebook Applications for Businesses

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Below are 20 essential Facebook applications for businesses and individuals engaged in social marketing and utilizing Facebook. 

Integrating Feeds and Blogs

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Networked Blogs allows you to integrate your blog feed and build a base of followers on Facebook.  The application can publish your feed to both your profile and fan page. 
Continue reading 20 Essential Facebook Applications for Businesses

6 Free, Proven Press Release Services

A key component of online marketing, especially for non-profit organizations operating on tight budgets, is the utilization of both free and paid services in communicating. Press release services are advertised across the internet, but time and time again users are disappointed by a lack of results or followthrough on the advertised services. The 6 press . . . → Read More: 6 Free, Proven Press Release Services