10 Key Metrics for Marketing Success – white paper

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Whether you are just implementing your 2013 marketing strategy or in the beginning stages to of drafting ideas for the next fiscal year, don’t use guesswork when last year’s figures can show you the way.

The biggest mistake companies and nonprofits make in terms of marketing is the failure to use proven . . . → Read More: 10 Key Metrics for Marketing Success – white paper

Free Subscription to Fundraising Success Magazine

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Cover from the November 2011 Edition featuring Jarid Brown

Published monthly, FundRaising Success provides fundraising professionals at nonprofit organizations campaign strategies and expert advice to help generate the necessary revenue to fulfill their organization’s mission. Although Fundraising Success Magazine is often viewed as a printed trade publication, the magazine has evolved to become . . . → Read More: Free Subscription to Fundraising Success Magazine

15 tips to power your content marketing – white paper

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Content marketing attracts customers (or donors), builds trust and makes your organization visible, but the most common complaint I hear from clients and colleagues in both the profit and nonprofit sectors is that they don’t know where to begin.

Vocus, enlisted four of the most experienced content marketing experts to write an short guide containing 15 . . . → Read More: 15 tips to power your content marketing – white paper

10 Tips for Creating an Effective B2B Landing Page White Paper

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Are you using landing pages as a destination for your marketing campaigns?

Anyone can create a landing page, but a great landing page results in engagement and action.

Download this 10 Tips for Creating an Effective B2B Landing Page White Paper and learn how to:

Tailor the design, images and text for conversion
Create an emphasized call-to-action
Optimize the headline . . . → Read More: 10 Tips for Creating an Effective B2B Landing Page White Paper

HootSuite White Paper – 8 Tips for Social Business

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HootSuite’s latest White Paper, will illuminate the correct process by which organizations can successfully implement a successful and scalable social media strategy. . . . → Read More: HootSuite White Paper – 8 Tips for Social Business

The SEO Business Guide – Free 61 Page Preview

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The SEO Business Guide will take you on a journey from knowing little or nothing about SEO to understanding and implementing essential strategies and techniques, keeping you ahead of your competition. You’ll gain the knowledge of how to generate extra business and offer more to your customers.

Here’s what you’ll learn:

All about the search function and . . . → Read More: The SEO Business Guide – Free 61 Page Preview