By Jarid A. Brown, on April 18th, 2013
In today’s fast-paced world, it is easier than ever for marketers to lose focus and forget their foremost function within an organization: To Drive the Strategic Plan. When this occurs, the results can be disastrous, producing communications that fail to support the organization’s mission and create a disorganized and confusing jumble of ineffective marketing efforts. For the marketing executive to be most effective, he/she must remember to put First Things First. . . . → Read More: The Effective Nonprofit Marketer – Part 4 – First Things First
By Jarid A. Brown, on March 31st, 2013
In Part 2, we discussed the principle of focusing upon contribution and results. So it goes without saying, that achieving the greatest results for your organization, requires the ability to focus upon your strengths and recognize your weaknesses. Effective executives build organizational structures that focus upon the strengths of their employees with clear roles designed for each.
To often, we worry about a department or persons weaknesses, but unless they are negatively impacting results, weaknesses do not matter. Effective nonprofit marketers leverage the strengths of each team member to render weakness irrelevant. Everyone has weaknesses, but the ability to acknowledge and manage those weaknesses is what sets successful marketers apart.
“Effective executives build on . . . → Read More: The Effective Nonprofit Marketer – Part 3 – Strengths
By Jarid A. Brown, on March 26th, 2013
Yesterday I started a brief examination of the 5 principles or habits that effective executives share, and how a lack of self-awareness may be holding you, your department and organization back. During the next few days, my hope is that you recognize how each of these 5 principles are interrelated and how each cannot function efficiently without the others. In yesterday’s post on time consciousness, I touched briefly upon elimination, delegation and prioritization. Each of these time management tips, directly relate to Peter Drucker’s 2nd habit in which “effective executives focus on contribution and results”. . . . → Read More: The Effective Nonprofit Marketer – Part 2 – Contribution and Results
By Jarid A. Brown, on March 25th, 2013
“Effective executives know where their time goes. They work systematically at managing the little of their time that can be brought under their control.” ~ Peter Drucker
Even for the most seasoned marketing and PR professional, sometimes it’s important to take a step back and re-examine the foundations of your department and the obstacles that are . . . → Read More: Overcoming Bad Habits – The Effective Nonprofit Marketer – Part 1
By Jarid A. Brown, on March 11th, 2013
 So what makes up a world class communications, PR and marketing department?
In one simple word: Structure. Set aside experience, skills, budget, internal bureaucracy and all the other issues that exist within every organization…and it doesn’t matter whether you are two person team or part of a forty person team in place at most major universities. . . . → Read More: Seven communication policies your nonprofit cannot live without
By Jarid A. Brown, on March 10th, 2013
 Whether you’re a one person shop or part of a forty person team at a university, chances are you have experienced the frustration associated with the failure of a marketing campaign, inability to measure results, or the dreaded “doomed from the start” idea. Odds are…that as nonprofit communicator, it was your mistake that caused . . . → Read More: The missing step in your nonprofit marketing campaign?
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