Did your Valentine’s Day campaign lack a call-to-action?

United Way Valentine





The collection of nonprofit campaigns serves as a great learning opportunity as each of us plans ahead. I know…the holiday was just 2 days ago! But…successful email fundraising and advocacy campaigns are built upon experience, PLANNING, message testing and analysis. . . . → Read More: Did your Valentine’s Day campaign lack a call-to-action?

Give the Gift of Reading on #GivingTuesday

#GivingTuesday Springfield IL

I thought I would share our #GivingTuesday campaign.

A small investment in our children today will pay a lifetime of dividends!

United Way of Central Illinois’ goal this holiday season is to help children across Sangamon County share the joy of reading at home! A small investment will have a tremendous impact on families and . . . → Read More: Give the Gift of Reading on #GivingTuesday

The Effective Nonprofit Marketer – Part 4 – First Things First

Drucker





In today’s fast-paced world, it is easier than ever for marketers to lose focus and forget their foremost function within an organization: To Drive the Strategic Plan. When this occurs, the results can be disastrous, producing communications that fail to support the organization’s mission and create a disorganized and confusing jumble of ineffective marketing efforts. For the marketing executive to be most effective, he/she must remember to put First Things First. . . . → Read More: The Effective Nonprofit Marketer – Part 4 – First Things First

The Effective Nonprofit Marketer – Part 3 – Strengths

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In Part 2, we discussed the principle of focusing upon contribution and results. So it goes without saying, that achieving the greatest results for your organization, requires the ability to focus upon your strengths and recognize your weaknesses. Effective executives build organizational structures that focus upon the strengths of their employees with clear roles designed for each.

To often, we worry about a department or persons weaknesses, but unless they are negatively impacting results, weaknesses do not matter. Effective nonprofit marketers leverage the strengths of each team member to render weakness irrelevant. Everyone has weaknesses, but the ability to acknowledge and manage those weaknesses is what sets successful marketers apart.

“Effective executives build on . . . → Read More: The Effective Nonprofit Marketer – Part 3 – Strengths

The Effective Nonprofit Marketer – Part 2 – Contribution and Results

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Yesterday I started a brief examination of the 5 principles or habits that effective executives share, and how a lack of self-awareness may be holding you, your department and organization back. During the next few days, my hope is that you recognize how each of these 5 principles are interrelated and how each cannot function efficiently without the others. In yesterday’s post on time consciousness, I touched briefly upon elimination, delegation and prioritization. Each of these time management tips, directly relate to Peter Drucker’s 2nd habit in which “effective executives focus on contribution and results”. . . . → Read More: The Effective Nonprofit Marketer – Part 2 – Contribution and Results

Overcoming Bad Habits – The Effective Nonprofit Marketer – Part 1

“Effective executives know where their time goes. They work systematically at managing the little of their time that can be brought under their control.” ~ Peter Drucker

Even for the most seasoned marketing and PR professional, sometimes it’s important to take a step back and re-examine the foundations of your department and the obstacles that are . . . → Read More: Overcoming Bad Habits – The Effective Nonprofit Marketer – Part 1