A glimpse into nonprofit marketing salaries and job satisfaction

salary

Wonder where your salary stacks up in the world of nonprofit marketing?

Earlier this month, Ragan’s PR Daily served up their first-ever Salary and Job Satisfaction Survey.   Each time a survey such as this is released, I scan through the pages looking to see how the nonprofit sector stacks up against other industries in terms of . . . → Read More: A glimpse into nonprofit marketing salaries and job satisfaction

10 Key Metrics for Marketing Success – white paper

10keymetrics 1

Click Photo To Download

Whether you are just implementing your 2013 marketing strategy or in the beginning stages to of drafting ideas for the next fiscal year, don’t use guesswork when last year’s figures can show you the way.

The biggest mistake companies and nonprofits make in terms of marketing is the failure to use proven . . . → Read More: 10 Key Metrics for Marketing Success – white paper

Three surefire ways to kill innovation

innovation

How many times have you read a blog post or an article about an innovative idea another organization is deploying and thought to yourself: We should be doing that?

Now ask yourself how many times you acted on that thought?

 

Whether you are a nonprofit, small business owner, or Fortune 500 company, the key to future growth . . . → Read More: Three surefire ways to kill innovation

15 tips to power your content marketing – white paper

content marketing_Page_1

Content marketing attracts customers (or donors), builds trust and makes your organization visible, but the most common complaint I hear from clients and colleagues in both the profit and nonprofit sectors is that they don’t know where to begin.

Vocus, enlisted four of the most experienced content marketing experts to write an short guide containing 15 . . . → Read More: 15 tips to power your content marketing – white paper

10 Tips for Creating an Effective B2B Landing Page White Paper

10 Tips Landing Page

Are you using landing pages as a destination for your marketing campaigns?

Anyone can create a landing page, but a great landing page results in engagement and action.

Download this 10 Tips for Creating an Effective B2B Landing Page White Paper and learn how to:

Tailor the design, images and text for conversion
Create an emphasized call-to-action
Optimize the headline . . . → Read More: 10 Tips for Creating an Effective B2B Landing Page White Paper

Quality versus Quantity? A Communications Nightmare

imagesCA0IG9VY





Every once in a while, we all experience a week that we wish never happened. We find ourselves in the middle of managing multiple projects, we receive an endless stream of calls from colleagues asking for additional help, and despite 16 hour days with no lunch break in site, we find ourselves falling further behind. As I woke up this morning after finding myself in the midst of this scenario, I thought to myself…maybe if I produced a mediocre product…the demands on my time might just relax. I found myself asking the age old question: Quality or Quantity? . . . → Read More: Quality versus Quantity? A Communications Nightmare