10 must have subscriptions for nonprofit marketers

I am often asked how it is that I stay current on the latest news, opportunities and marketing within the nonprofit industry. When I respond that I subscribe via email or by feed to more than 40 nonprofit resources, blogs and news feeds, I’m often met with a glazed stare. As a result, I’ve compiled a simple list of 10 npo industry publications, blogs and websites that provide essential resources that every nonprofit communications, marketing and development professional should check on a regular basis.

  1. Fundraising Success Magazine
    Although Fundraising Success Magazine is often viewed as a printed trade publication, the magazine has evolved to become a valuable resource for current and breaking news across the industry.  On a monthly basis, the print publication provides detailed case studies and “top-level” news for fundraising and communication professionals.  In addition, the magazine offers a daily email newsletter, providing both original content and aggregated content from around the web. Subscriptions are free.Click to visit the Fundraising Success Magazine website

    My shameless plug: Be sure to check out the November Issue of Fundraising Success Magazine featuring the cover story “Turning Fundraising on its Head”, an overview of The Hope Institute’s digital marketing strategy that I helped to create.

  2. The Non Profit Times

    As The Leading Business Publication for Nonprofit Management, The NonProfit Times, published 22 times a year, will provide you with hard hitting, and useful information on the business of managing your nonprofit organization.  Although the publication and online content are not specifically geared toward the nonprofit marketer, NPT provides valuable research and resource management information that is unparalleled. Subscriptions are free.
    Click here to subscribe to NPT
    Click here to visit the NPT website
  3. Beth’s Blog

    Beth Kanter is the author of Beth’s Blog: How Nonprofits Can Use Social Media, the co-author of  the book titled “The Networked Nonprofit”.  Her experience and insight into nonprofit marketing has earned her the distinction of being named by Fast Company Magazine as one of the most influential women in technology and one of Business Week’s “Voices of Innovation for Social Media.” 

    Click to visit Beth’s Blog

  4. Socialbrite
    Founded by JD Lasica , Socialbrite.org provides more than just the latest nonprofit news or case study; the Socialbrite teams creates robust content, tools and detailed insight into the latest strategies and digital tools available to the nonprofit marketer.

    Click here to visit Socialbrite.org

    My second shameless plug:  I was fortunate to have the Socialbrite team highlight Hope’s digital marketing platform in May of 2011. 

  5. Foundation Center

    The Foundation Center provides in-depth information on funding streams and grant opportunities for fundraising professionals.  Although much of their content is geared toward paid products, the Foundation Center offers a series of email newsletters that you consider adding to your email subscriptions.  The most valuable of these newsletters is the Philanthropy News Digest which aggregates philanthropy and grant news from around the web.

    Click here to visit the Newsletter signup page

  6. The Chronicle of Philanthropy

    The Chronicle of Philanthropy is one of the most read  news sources with more than 110,000 subscribers.  Although the print publication is a paid subscription based service, the publicaitons website publishes news and analysis on a daily basis that readers can access without a subscription.

    Click to visit philanthropy.com

  7. NonProfit Technology Network

    NTEN is where the nonprofit technology community meets.  Okay, that’s their tagline and a pretty accurate description of the membership based organization.  Although NTEN is a membership based organization and website, they produce some of the most in-depth reports and industry tracking with regards to social media and digital marketing.  Best of all, much of their content is published without charge.

    Click to visit NTEN’s website

  8. Smart Brief on Social Media

    The premise behind SmartBrief is simple: there’s too much information out there and too little time in the day to read it all. Their editors hand-pick the most relevant and important news from all over, summarize it, link to the original sources and deliver it — for FREE — in one-stop-shop e-newslettersk with greater social impact.There are dozens of Smart Brief newsletters available, but I would strongly suggest starting with the Smart Brief on Social Media.

    Click here to visit SmartBrief.com

  9. Amy Sample Ward’s version of npTech
    Amy Sample Ward provides quality insight and research into the nonprofit digital marketing world.  Similar to Beth’s Blog, Amy Sample Ward is a must read blog for any nonprofit marketer.

    Click here to visit Amy’s website

  10. Katya’s Nonprofit Marketing Blog 

    Katya’s the CEO of Network for Good.  Her blog offers a straightforward mix of the latest in research, tips you can put to use today and articles.

    Click to visit Katya’s Blog

6 comments to 10 must have subscriptions for nonprofit marketers

  • Thanks for including me in this list! I’m so honored to be listed with so many great leaders and thinkers. Cheers!

  • Jarid, I’ve been wanting someone to write a roundup like this for Socialbrite, so very glad that we’ll now be able to point people to this post! Dead on top 10 list.

    • Jarid A. Brown

      Thanks JD, I think this is the first time I’ve ever seen a post from you without a profile pic. Your team does an awesome job and you know I’ll continue to send people your way!

  • Good list, Jarid. If I may add two more…

    As the ambassador of the AMA Nonprofit Marketing Community, I learn a lot from AMA in general, as well as from MarketingProfs. Full disclosure – I blog for MP. Most topics are applicable to the NP sector, albeit, with a slight twist. :)

    • Jarid A. Brown

      Thanks for the suggestions Elaine, the AMA is a great source and I’ve subscribed to both your personal site and a the all-in-on MarketingProfs feed. I look forward to the posts!