10 Key Metrics for Marketing Success – white paper

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Whether you are just implementing your 2013 marketing strategy or in the beginning stages to of drafting ideas for the next fiscal year, don’t use guesswork when last year’s figures can show you the way.

The biggest mistake companies and nonprofits make in terms of marketing is the failure to use proven metrics for measuring campaign success and promotional effectiveness.  Vocus has created a guide to 10 key metrics that gives you an all-round view of your 2012 performance, and where to go from here.

As well as a guide to the numbers, you’ll also find the tips and tactical advice to turn up your performance in each area this year.

Download the free guide today!

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