In today’s fast-paced world, it is easier than ever for marketers to lose focus and forget their foremost function within an organization: To Drive the Strategic Plan. When this occurs, the results can be disastrous, producing communications that fail to support the organization’s mission and create a disorganized and confusing jumble of ineffective marketing efforts. For the marketing executive to be most effective, he/she must remember to put First Things First. . . . → Read More: The Effective Nonprofit Marketer – Part 4 – First Things First

In Part 2, we discussed the principle of focusing upon contribution and results. So it goes without saying, that achieving the greatest results for your organization, requires the ability to focus upon your strengths and recognize your weaknesses. Effective executives build organizational structures that focus upon the strengths of their employees with clear roles designed for each.

To often, we worry about a department or persons weaknesses, but unless they are negatively impacting results, weaknesses do not matter. Effective nonprofit marketers leverage the strengths of each team member to render weakness irrelevant. Everyone has weaknesses, but the ability to acknowledge and manage those weaknesses is what sets successful marketers apart.

“Effective executives build on . . . → Read More: The Effective Nonprofit Marketer – Part 3 – Strengths

“Effective executives know where their time goes. They work systematically at managing the little of their time that can be brought under their control.” ~ Peter Drucker

Even for the most seasoned marketing and PR professional, sometimes it’s important to take a step back and re-examine the foundations of your department and the obstacles that are holding . . . → Read More: Overcoming Bad Habits – The Effective Nonprofit Marketer – Part 1